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Photograph

Name

TSUJI Yosuke

Affiliation

College of Business, Department of Global Business

Graduate School of Business, Field of Study: International Business

Graduate School of Business, Field of Study: Business

Title

Professor

Research Fields, Keywords

Sport Marketing

 

Main Theme 【 display / non-display

  • Sport Sponsorship

  • Sport Event Marketing

  • Sport Tourism

Papers 【 display / non-display

  • Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude.
    Description language: English
    Name of publication: European Sport Management Quarterly
    Date of issue: 2020
    Name of author(s): Zhang, J. C., Byon, K. K., Tsuji, Y., & Pedersen, P. M.

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast.
    Description language: English
    Name of publication: Sport, Business and Management: An International Journal.
    Date of issue: 2020
    Name of author(s): Jang, W. W., Byon, K. K., Baker, T. A., & Tsuji, Y.

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

    Journal website(URL): https://doi.org/10.1108/SBM-10-2019-0087

  • Brand awareness of green sponsorship announcements.
    Description language: English
    Name of publication: Journal of Contemporary Athletics  vol.13  (4)
    Date of issue: 2020
    Name of author(s): Tsuji, McCullough

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • When should a brand cut ties with a scandalized endorser?
    Description language: English
    Name of publication: Communication & Sport  vol.8  (2)  (p.215 - 235)
    Date of issue: 2020
    Name of author(s): Sato, Arai, Tsuji, Kay

    DOI: https://doi.org/10.1177/2167479519826054
    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • Team identification: A theoretical reexamination
    Description language: Japanese
    Name of publication: Japanese Journal of Sport Management  vol.10  (1)  (p.19 - 40)
    Date of issue: 2018
    Name of author(s): Deguchi, Tsuji, Yoshida

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

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Books 【 display / non-display

  • Sport marketing
    Description language: English
    Publisher name: Epress publisher
    Date of issue: 2019.06
    Name of author(s): Tsuji

    Book type: Textbook
    Form of book: Multiple Authorship

  • Sport marketing revised edition
    Description language: Japanese
    Publisher name: Taishukan Publishing
    Date of issue: 2018.04
    Name of author(s): TSUJI Yosuke

    Book type: Scholarly Book
    Form of book: Multiple Authorship

  • Marketing in the Digital World
    Description language: Japanese
    Publisher name: Maruzen Yushodo
    Date of issue: 2018.05
    Name of author(s): TSUJI Yosuke

    Book type: Scholarly Book
    Form of book: Multiple Authorship

  • Marketing in the Digital World
    Description language: Japanese
    Publisher name: Maruzen Yushodo
    Date of issue: 2018.05
    Name of author(s): TSUJI Yosuke

    Book type: Scholarly Book
    Form of book: Multiple Authorship

  • International Sport Business
    Description language: English
    Publisher name: Seven Sports, LLC.
    Date of issue: 2015.11
    Name of author(s): Tsuji

    Book type: Textbook
    Form of book: Allotment Writing
    Field of experts (Grants-in-aid for Scientific Research classification):
    Sports science , Management

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Review Papers 【 display / non-display

  • Overview of sport sponsorship research
    Written language: Japanese
    Publisher's name: Japanese Association for Sport Management
    Publication title: Japanese Journal of Sport Management vol.3 (1) (p.23 - 34)
    Date of issue: 2011
    Name of author(s): Tsuji Yosuke
    Type of publication: Introduction and explanation (scientific journal)
    Co-author classification: Single Author
    Field of experts (Grants-in-aid for Scientific Research classification): Sports science, Management

Academic Awards Received 【 display / non-display

  • Best Paper of the Year Award
    Date of award received: 2020.03.31
    Classification of award received: Celebration by Official journal of a scientific society or Academic Journal
    Individual name or group of awards winner: Deguchi J., Tsuji Y., Yoshida M.

Grant-in-Aid for Scientific Research 【 display / non-display

  • Understanding the Effects of Corporate Sponsorship on Fans and on Community.
    Research activities period: 2011.04 - 2014.03
    Research item: Grant-in-Aid for Young Scientists(B)