Updated on 2024/11/06

写真b

 
FONDEVILLA, Herbeth
 
*Items subject to periodic update by Rikkyo University (The rest are reprinted from information registered on researchmap.)
Affiliation*
Center for Foreign Language Education and Research
Title*
Specially Appointed Associate Professor
Research Interests

  • visual culture

  • arts and health

  • creative wellbeing

  • community-based art

  • contemporary art

  • popular culture

    • Campus Career*
    • 4 2022 - Present 
      Center for Foreign Language Education and Research   Specially Appointed Associate Professor
     

    Research Areas

    • Humanities & Social Sciences / Theory of art practice

    Research History

    • 4 2023 - Present 
      Waseda University   Faculty of Social Sciences   Part-time Lecturer

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    • 10 2022 - Present 
      University of Tsukuba   Faculty of Humanities and Social Sciences   Part-time Lecturer

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    • 4 2022 - Present 
      Rikkyo University   Center for Foreign Language Education and Research

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    • 4 2020 - 3 2022 
      Meiji University   Institute of Island Studies   Researcher

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    • 4 2017 - 3 2020 
      Aoyama Gakuin University   School of Cultural and Creative Studies   Assistant professor

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    Papers

    • Re-written Songs, Musics, and Dubbing for Anime / 3: Philippines Invited Peer-reviewed

      Herb L. Fondevilla

      Palgrave Studies in Sound   593 - 605   14 9 2024

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      Authorship：Lead author   Publishing type：Part of collection (book)   Publisher：Springer Nature Singapore  

      DOI： 10.1007/978-981-97-0429-3_25

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    • Philippine J-Pop Covers: Cultural Authenticity in Hybridization Peer-reviewed

      Herb L. Fondevilla

      Journal of Popular Music Studies34 ( 3 ) 80 - 103   1 9 2022

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      Authorship：Lead author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：University of California Press  

      From the 1980s to the 2000s, Philippine television and radio were filled with the sounds of J-Pop. The majority of Filipino listeners, however, were not aware of their Japanese origins as they were all performed in the vernacular by local artists. This paper demonstrates how local cultures are produced within the context of hybridization and cultural indigenization through J-Pop cover songs. By comparing and exploring the history of J-Pop, OPM (Original Pilipino Music), P-Pop, and idol groups, this work reflects on the globalized trend of forming new distinctions, connections, and authenticity through the varying processes of covering songs. It looks at popular music’s power in shaping local influence and development, as well as how international cultural elements can become part of collective memory and cultural milieu in a new territory, thereby gaining authenticity.

      DOI： 10.1525/jpms.2022.34.3.80

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    • Part IV: Glocal English Conversation with Herb Fondevilla

      グローバル時代の英語 (English in the Global Era)   158 - 182   2022

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      Publishing type：Part of collection (book)  

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    • Philippines: Overlooked by soft power and media mix Invited Peer-reviewed

      Karl Ian, U. Cheng-Chua

      Japanese Animation in Asia Transnational Industry, Audiences, and Success   163 - 178   9 2021

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      Authorship：Lead author   Publishing type：Part of collection (book)  

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    • Editorial: Politics, art, and pop culture of Japan in local and global contexts

      Marco Pellitteri, Herb Fondevilla

      Mutual Images Journal ( 5 ) 1 - 4   20 12 2018

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      Publishing type：Research paper (scientific journal)   Publisher：Mutual Images  

      DOI： 10.32926/2018.5.pel.edito

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    • Nostalgia for the giant robot: The appropriation of Japanese pop culture in Philippine media Peer-reviewed

      Herb L. Fondevilla

      Journal of Popular Television, The5 ( 2 ) 159 - 176   1 10 2017

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      Authorship：Lead author   Publishing type：Research paper (scientific journal)   Publisher：Intellect  

      Abstract

      This article describes the influences of Japanese popular culture on Philippine media through television shows and local advertising. As the generation raised on Japanese animation has grown up, their connection to Japanese culture is presently being manifested through their creative work. As a result, Japanese popular culture has become a part of Philippine nostalgia and is also being used as a powerful marketing tool towards young people. It continues to be prevalent in the Philippines despite having little to no support from the ‘Cool Japan’ project from MOFA. This article analyses a selection of media aired between 2006 and 2014 on Philippine television and YouTube, including television shows, advertisements and music videos, in relation to their visual content, sound and language. Following trends in media allows for a deeper consideration of how globalizing influences can affect local cultures and how these are assimilated, manipulated and eventually used for advertising and marketing.

      DOI： 10.1386/jptv.5.2.159_1

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    • Arts in Healthcare: An Exchange of Ideas and Best Practices between Japan, UK, and Australia Invited

      Herb Lim Fondevilla

      Hospitals with Cheer – Art and Design for Well-being by the University of Tsukuba. Tsukuba   3 2016

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • Student participation in arts in hospital projects in Japan Peer-reviewed

      Herbeth L. Fondevilla, Yukari Iwata

      ARTS & HEALTH8 ( 2 ) 182 - 198   2016

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      Language：English   Publishing type：Research paper (scientific journal)   Publisher：ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD  

      The demand for less hostile and more humanitarian ways of caring for patients in health care institutions are becoming more widespread and accepted in Japan. In the city of Tsukuba, student groups are leading the way in developing ways in making hospital stays less stressful through arts programs. This paper is the result of direct participation, observation, and assistance by the hospitals, medical staff, and students who are organize hands-on projects and interactive art sessions designed to serve patients directly. The Arts in Hospital program is a useful tool in engaging community participation and communication among students and hospital staff. It provides a learning opportunity to students, and a creative outlet for patients on extended care. Active participation by students has a very positive impact on by giving them practical outlets to exercise their creativity and knowledge, while hospitals benefit through their service, which also cuts costs. Further research is needed to identify the direct benefit to patients, and the future prospects of arts-based hospital projects in Japan.

      DOI： 10.1080/17533015.2015.1033435

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    • Local and Contemporary: Community-Based Art Initiatives in Southern Ibaraki, Japan Peer-reviewed

      Herb Lim Fondevilla

      Asia Pacific Journal of Arts & Cultural Management8 ( 10 ) 14 - 23   12 2012

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      Language：English   Publishing type：Research paper (scientific journal)  

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    • Pecha-Kucha Night: Capturing the Creative Audience Peer-reviewed

      Herb Lim Fondevilla

      Tsukuba Studies in Art & Design ( 14 ) 31 - 37   3 2010

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      Language：English   Publishing type：Research paper (bulletin of university, research institution)  

      CiNii Article

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    • Contemplating the Identity of Manga in the Philippines Peer-reviewed

      Herb Lim Fondevilla

      International Journal of Comic Art9 ( 2 ) 441 - 453   10 2007

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      Language：English   Publishing type：Research paper (scientific journal)  

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    Presentations

    • Borrowed Nostalgia and Orientalist Fantasies in Contemporary Art

      The Orientalist Complex and Public Imagination in the Age of Global Contemporary Art, Association for Asian American Studies 2023 Conference Long Beach, CA, USA 

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      Event date： 6 4 2023 - 8 4 2023

      Presentation type：Oral presentation (general)  

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    • Women in Indie Komiks

      Revolutions in Contemporary Filipino Comics (Philippine Studies Group Designated Panel), Association for Asian Studies Annual Conference 2023 Boston, MA, USA 

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      Event date： 16 3 2023 - 20 3 2023

      Presentation type：Symposium, workshop panel (public)  

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    • P-Pop and MNL48: Cultural Hybridization in Philippine Pop Music

      International Association for the Study of Popular Music 2022 Conference 

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      Event date： 5 7 2022 - 9 7 2022

      Presentation type：Oral presentation (general)  

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    • Arts on Prescription: Pathways to Wellbeing and Dementia Care Invited

      JSPS Alumni Association of the Philippines  26 6 2021 

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    • Overcoming Native Speakerism and Gender Stereotypes

      Singled Out: Societal and structural barriers facing foreign women in Japan Panel, Living on the Edge Symposium (online)  21 6 2021 

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      Presentation type：Oral presentation (general)  

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    • The Journey of Fan Art: From Comic-Cons to Gallery Walls

      Mechademia: Ecologies Conference at Kyoto International Manga Museum  5 6 2021 

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      Presentation type：Oral presentation (general)  

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    • Nationalism, Dementia, and the Japanese American Experience Invited

      Royal Academy of Music, London, UK 

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      Event date： 10 9 2019 - 12 9 2019

      Presentation type：Symposium, workshop panel (nominated)  

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    • Nationalism, Dementia, and the Asian-American Experience

      Naomi Furnish-Yamada, Herb L. Fondevilla

      Society for East Asian Anthropology Japan Conference, Waseda University  3 8 2019 

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    • Cross-Cultural Approaches in Arts and Dementia Research

      British Association for Japanese Studies Annual Conference University of Sheffield, UK  3 8 2018 

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      Presentation type：Oral presentation (general)  

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    • Japanese Animation in the Philippines: Overlooked by Soft Power and Media Mix

      The Fourth Global Creative Industries Conference Hangzhou, China  26 5 2018 

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      Presentation type：Oral presentation (general)  

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    • Poor but Happy: The Feminization of Poverty on Japanese TV

      British Association for Japanese Studies Japan Conference, Hokkaido University 

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      Event date： 3 11 2016 - 4 11 2016

      Presentation type：Oral presentation (general)  

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    • Selling Nostalgia: Japanese Pop Culture on Philippine Television

      International Communications Association (ICA), Cool Japan Pre-conference  8 6 2016 

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      Language：English   Presentation type：Oral presentation (general)  

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    • Arts in Healthcare: An exchange of concepts between Japan and the UK International conference

      Herb Lim Fondevilla

      Tunisia-Japan Symposium on Science, Society and Technology  23 2 2016 

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      Language：English   Presentation type：Oral presentation (general)  

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    • Cultures of Care: Bridging Arts and Healthcare in the UK and Japan Invited International conference

      Herb Lim Fondevilla

      Cultures of Care: Bridging Arts and Healthcare in the UK and Japan  9 2014 

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      Language：English   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • Arts in Healthcare: UK and Australia and what we can learn from their strategies Invited

      Herb Lim Fondevilla

      Art Environment Support Research Association  2 2014 

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      Language：English   Presentation type：Symposium, workshop panel (nominated)  

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    • Cultures of Care: A Japan-UK Arts in Hospital Project Invited International conference

      Herb Lim Fondevilla

      Culture, Health, and Wellbeing Conference, Bristol, England  6 2013 

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      Language：English   Presentation type：Oral presentation (invited, special)  

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    • Local and Contemporary: Community-Based Art Initiatives in Southern Ibaraki, Japan International conference

      Herb Lim Fondevilla

      British Association for Japanese Studies Japan Conference, Hokkaido University  11 2012 

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      Language：English   Presentation type：Oral presentation (general)  

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    • Serving The Community Through Creativity: Student-Led Arts In Hospital Projects International conference

      Herb Lim Fondevilla

      British Association for Japanese Studies Annual Conference  11 2012 

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      Language：English   Presentation type：Oral presentation (general)  

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    • Re-interpreting Japanese Animation into the Philippine Context through Visual Art Invited

      Herb Lim Fondevilla

      The Department of Communication and the Southeast Asia Program Outreach, Cornell University  10 2009 

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      Language：English   Presentation type：Oral presentation (invited, special)  

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    • Changing Meaning: Re-interpreting Japanese Animation into the Philippine Context through Visual Art International conference

      Herb Lim Fondevilla

      New York Conference on Asian Studies, Cornell University  10 2009 

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      Language：English   Presentation type：Oral presentation (general)  

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    • Reinterpreted Nostalgia: Mirroring Japanese Pop Culture through Philippine Super Postmodern Art International conference

      Herb Lim Fondevilla

      Japan Art History Forum Panel at the College Art Association Annual Conference, Los Angeles  2 2009 

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      Language：English   Presentation type：Oral presentation (general)  

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    • The Influence of Japanese Popular Culture and Super flat on Philippine Contemporary Art International conference

      Herb Lim Fondevilla

      6th Hawaii International Conference on Arts and Humanities.  2 2008 

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      Language：English   Presentation type：Poster presentation  

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    • Contemplating the Identity of Manga in the Philippines International conference

      Herb Lim Fondevilla

      Youth, Media, and Culture Conference, Monash University Australia  12 2006 

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      Language：English   Presentation type：Oral presentation (general)  

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    Professional Memberships

    Works

    • Organised "Fresh Arts Festival" and "Spaces for Dementia." Southmead Hospital, Bristol, University of the West of England, and the University of Tsukuba Artistic work

      Herb Lim Fondevilla

      9 2015
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      9 2015

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      Work type：Artistic work  

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    • Organized "Designing for Health," talk by Bronwen Gwillim, art director of Willis Newson, UK. School of Art and Design, University of Tsukuba Artistic work

      Herb Lim Fondevilla

      11 2014
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      11 2014

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      Work type：Artistic work  

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    • Organised "Supernatural Garden: an exhibition and workshop series" at the Norfolk and Norwich University Hospitals, University of East Anglia, and Sainsbury Institute for the Study of Japanese Arts and Cultures (SISJAC) Artistic work

      Herb Lim Fondevilla

      9 2014
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      9 2014

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      Work type：Artistic work  

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    • Organized "Art Therapy Lecture: Medicine as Metaphor," with Lenan Rust and Cheryl Okubo, art therapists. School of Art and Design, University of Tsukuba Educational material

      Herb Lim Fondevilla

      4 2014
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      4 2014

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      Work type：Educational material  

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    • Organized "Cultures of Care: Bridging Arts and Healthcare in the UK and Japan" symposium Educational material

      Herb Lim Fondevilla

      9 2013
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      9 2013

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      Work type：Educational material  

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    Research Projects

    • DESIGNING FOR DEMENTIA: Integrating Standards of Art and Design into Healthcare Facilities

      Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (A) 

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      4 2017 - 3 2021

      Grant number：17H04771

      Authorship：Principal investigator 

      Grant amount：\12870000 （ Direct Cost: \9900000 、 Indirect Cost：\2970000 ）

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    • The Arts and Dementia: How might the Arts contribute to the creation of a more inclusive ageing society?

      ESRC-AHRC UK- Japan SSH Connections Project 

      Julian West, Herb L. Fondevilla, Hannah Zeilig

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      2019 - 2020

      Authorship：Coinvestigator(s) 

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    • Alternative Pop: How Asian popular culture changed the landscape of contemporary art in the US West Coast

      Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Challenging Exploratory Research 

      FONDEVILLA HL

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      4 2016 - 3 2019

      Grant number：16K13173

      Authorship：Principal investigator 

      Grant amount：\2990000 （ Direct Cost: \2300000 、 Indirect Cost：\690000 ）

      Los Angeles is the most important gateway of Japan to the rest of the United States, and by extension, to the West. There are three reasons for this: one dimension is the large Japanese populations and business investment in the area, it also has the largest port in the US and airline hub in the West Coast, and lastly, Los Angeles is the center of the US film, music, and TV industries. Because of these factors, cultural trends developed here have a good chance of taking off globally. So, how does Japanese pop culture figure into Pop Surrealism? Cartoons and comic books, anime and manga inundates our lives to the extent that we cannot imagine life without them. Japanese pop culture has become a shared cultural experience. These days, Pop Surrealism revolved around relatable characters set in a familiar yet strange fantasy world. Not all artists are from the West Coast but the influences of Japanese pop culture can be clearly seen in the imagery that they use in their artworks.

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