Updated on 2025/05/01

写真b

 
KATAYAMA Ikuo
 
*Items subject to periodic update by Rikkyo University (The rest are reprinted from information registered on researchmap.)
Affiliation*
Graduate School of Business Administration Master's Program in Business Administration
Graduate School of Business Administration Doctoral Program in Business Administration
Title*
Specially Appointed Professor
Degree
Master of Business Administration （ Graduate School of Business Design, Rikkyo University ） / Ph.D. (Sustainability Studies) （ Hosei University Graduate School of Public Policy ）
Research Interests

  • Sustainability Management, Business Strategy, History of the Entrepreneur

    • Campus Career*
    • 4 2023 - Present 
      Graduate School of Business Administration   Master's Program in Business Administration   Specially Appointed Professor
    • 4 2023 - Present 
      Graduate School of Business Administration   Doctoral Program in Business Administration   Specially Appointed Professor
     

    Research Areas

    • Humanities & Social Sciences / Business administration  / Corporate Business History, Business Strategy, Sustainability Management

    Research History

    • 4 2023 - Present 
      立教大学大学院ビジネスデザイン研究科   特任教授

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    • 7 2019 - Present 
      法政大学イノベーション・マネジメント研究センター   客員研究員

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    Awards

    • 5 2018  
      Sustainable Management Forum of Japan  Best Research Report Award, 2018 Research Report Conference, Society for Environmental Management 

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    Papers

    • Effectuation and CSV in Entrepreneurial History: Social Risk and Business Opportunities in the Cases of Takeo Miyoshi and Yasuo Goto

      Katayama Ikuo

      Journal of Innovation Management22   1 - 38   31 3 2025

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      Language：Japanese   Publisher：The Research Institute for Innovation Management of Hosei University  

      This study analyzes the strategic actions of two entrepreneurs, Takeo Miyoshi and Yasuo Goto, who led Yasuda Fire & Marine Insurance Company (now Sompo Holdings, Inc.) in Japan’s postwar non-life insurance industry. Miyoshi, operating in the highly uncertain environment of Japan’s motorization era, spearheaded a shift into automobile insurance to mitigate social damage from traffic accidents. His decision-making process aligns with effectuation theory, as he leveraged limited resources while controlling uncertainty, successfully viewing risk as an opportunity rather than a threat. Conversely, Goto adopted a CSV (creating shared value) approach, implementing strategies that balanced economic and social value creation. He advanced the company’s long-term growth through diversification of financial services, corporate social responsibility (CSR) initiatives, and environmental programs. These strategic actions are believed to have enhanced the insurer’s corporate value. This paper demonstrates the utility of both effectuation theory and CSV in understanding entrepreneurial strategy, while also proposing a novel interpretive model that integrates both frameworks for a more comprehensive analysis of corporate leadership in uncertain environments.

      DOI： 10.24677/riim.22.0_1

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    • Sustainability Management in a Century-Old Company: Shiratori Pharmaceutical Co. and Its Founder Shiratori Yosozaemon

      Ikuo Katayama

      The Research Institute for Innovation Management, HOSEI UNIVERSITY, WORKING PAPER SERIES ( 270 )   4 2 2025

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      Authorship：Corresponding author  

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    • Integrated Management of News Agencies and Advertising Companies -Purpose Management as Envisioned by Hoshio Mitsunaga, Founder of Dentsu, Inc.

      Ikuo Katayama

      Inovation Management21   15 - 34   31 3 2024

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      Authorship：Last author   Language：Japanese   Publishing type：Research paper (scientific journal)  

      DOI： 10.24677/riim.21.0_15

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    • The Small Motor Revolution and Standardization Strategy: The Origin of Purpose Management in Mabuchi Motor

      Ikuo Katayama

      The Research Institute for Innovation Management, HOSEI UNIVERSITY, WORKING PAPER SERIES ( 246 )   4 2022

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      Authorship：Corresponding author  

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    • The Formation and Significance of the Non-life Insurance System in Japan from the Post-war Period to the Era of Liberalization Peer-reviewed

        7   85 - 101   24 3 2019

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    • Outside-in Value Creation Strategies in Postwar Auto Insurance Peer-reviewed

      Ikuo Katayama

        18   46 - 61   3 2019

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      Authorship：Corresponding author  

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    • 戦後規制下の損害保険産業の自動車保険発展プロセスにみる企業間競争と協調—Inter-company competition and cooperation of non-life insurance industry in Japan under postwar regulation : focusing on the development process of automobile insurance Peer-reviewed

      片山 郁夫

      実践経営 = The annals of Japan Society for Applied Management : 実践経営学会機関誌 ( 56 ) 87 - 96   2019

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      Language：Japanese   Publisher：実践経営学会  

      CiNii Article

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    Books and Other Publications

    • わが国損害保険産業の発展史 : 大衆保険にみる競争・協調のダイナミズムとサスティナビリティ

      片山, 郁夫

      デザインエッグ,MyISBN  5 2022  （ ISBN:9784815032951 ）

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      Total pages：xiii, 428p   Language：Japanese

      CiNii Books

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    Presentations

    • Sustainable management of a long-established pharmaceutical (Shiratori Pharmaceutical Founder, Shiratori Yosozaemon)

      IKUO KATAYAMA

      12 10 2024 

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      Event date： 12 10 2024

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • The Power of Change of a Long-established Company to Break Through 30 Lost Years (Akira Yamada, Founder, Daikin Industries, Ltd.)

      IKUO KATAYAMA

      21 10 2023 

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      Event date： 21 10 2023

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • Integrated management of a news agency and an advertising company (Hoshio Mitsunaga, Founder, Dentsu)

      IKUO KATAYAMA

      12 11 2022 

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      Event date： 12 11 2022

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • Enterprising spirit and indefatigable entrepreneur (Tokuji Hayakawa, founder of Sharp)

      IKUO KATAYAMA

      8 10 2022 

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      Event date： 8 10 2022

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • Small Motor Revolution and Standardization Strategy (Kenichi and Ryuichi Mabuchi, Founder, Mabuchi Motor)

      IKUO KATAYAMA

      13 11 2021 

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      Event date： 13 11 2021

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • Changes in Social Risk and Business Opportunity (Takeo Miyoshi and Yasuo Goto, President, Yasuda Fire & Marine Insurance Co.)

      IKUO KATAYAMA

      10 11 2018 

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      Event date： 10 11 2018

      Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    Professional Memberships

    •  
      The Japanese Society of Insurance Science

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    •  
      Japan Society for Applled Management

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    •  
      Sustainable Management Forum of Japan

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    Other

    • The Sequel to an Oral History of Koichi Ariyoshi

      7 2019

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    • An Oral History of Tatsuya Toyoshima

      7 2019

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    • An Oral History of Kiyoaki Sano

      7 2019

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    • The Sequel to an Oral History of Yasushi Kuriyama

      7 2019

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    • An Oral History of Masanori Ishizuka

      3 2019

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    • An Oral History of Masahiro Ohri

      3 2019

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    • An Oral History of Kazuya Hamaguchi

      12 2018

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    • An Oral History of Masahiro Sano

      12 2018

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    • An Oral History of Kiyotaka Saito

      10 2018

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    • An Oral History of Toyoaki Ando

      8 2018

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    • An Oral History of Yukio Nakamura

      8 2018

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    • An Oral History of Masaki Ishikawa

      8 2018

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    • An Oral History of Yasushi Kuriyama

      3 2018

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    • An Oral History of Eiji Nishiura

      3 2018

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    • An Oral History of Koichi Ariyoshi

      3 2018

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