Updated on 2025/12/06

写真b

 
UCHIDA YOSHIHIRO
 
*Items subject to periodic update by Rikkyo University (The rest are reprinted from information registered on researchmap.)
Affiliation*
Graduate School of Business Administration Master's Program in Business Administration
Title*
Assistant Professor
Degree
Doctor of Philosophy in Business Administration （ University of Tsukuba ） / Master of Business Administration （ Keio University ）
Research Interests

  • ビジネスデータサイエンス

  • イノベーション

  • 経営戦略

  • クラウドファンディング

  • ベンチャービジネス

    • Campus Career*
    • 4 2024 - Present 
      Graduate School of Business Administration   Master's Program in Business Administration   Assistant Professor
     

    Research Areas

    • Humanities & Social Sciences / Commerce

    • Humanities & Social Sciences / Business administration

    Research History

    • 4 2024 - Present 
      Hosei University   Faculty of Economics

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    • 4 2024 - Present 
      Rikkyo University   Graduate School of Business Administration   Assistant Professor

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    • 9 2023 - Present 
      Keio University   Graduate School of Business Administration

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    Education

    • 4 2019 - 3 2022 
      University of Tsukuba   Graduate School of Business Sciences

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    • 4 2013 - 3 2015 
      Keio University   Graduate School of Business Administration

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    • 4 2006 - 3 2010 
      Keio University   Faculty of Business and Commerce

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    Awards

    • 12 2020  
      日本ベンチャー学会  第8回 清成忠男賞 論文部門（奨励賞）  クラウドファンディングプラットフォームによる資金調達者へのアプローチ : 掲載基準とプロジェクト設計に関する実証研究
       
      内田 彬浩

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    Papers

    • エマージングインダストリーにおけるパフォーマンス決定要因 : 非構造化データとLLMを用いた実証分析 Peer-reviewed

      内田 彬浩

      VENTURE REVIEW（日本ベンチャー学会誌）46   17 - 33   9 2025

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

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    • 購入型クラウドファンディングプロジェクトと資金調達者のCOVID-19パンデミックによる変化 Peer-reviewed

      内田 彬浩

      AAOS Transactions12 ( 4 ) 10 - 20   8 2024

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

      DOI： 10.11207/aaostrans.2024-003

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    • 購入型クラウドファンディングにおけるCOVID-19パンデミックの出資者行動への影響 : 傾向スコアマッチングを用いた実証分析 Peer-reviewed

      内田 彬浩

      組織科学57 ( 3 ) 4 - 17   3 2024

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

      DOI： 10.11207/soshikikagaku.20240513-1

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    • 購入型クラウドファンディングプロジェクトの成功パターンと価格設定 : 購買要因によるクラスタリング Peer-reviewed

      内田 彬浩, 伴 正隆

      VENTURE REVIEW（日本ベンチャー学会誌）39   31 - 45   3 2022

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

      DOI： 10.24717/jasve.39.0_31

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    • クラウドファンディングプラットフォームによる資金調達者へのアプローチ : 掲載基準とプロジェクト設計に関する実証研究 Peer-reviewed

      内田 彬浩, 伴 正隆

      VENTURE REVIEW（日本ベンチャー学会誌）35   19 - 34   3 2020

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      Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：日本ベンチャー学会  

      DOI： 10.24717/jasve.35.0_19

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      Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-18H00904/

    • Success Factors in Crowdfunding: An Empirical Study and Comparisons in Japan and U.S. Peer-reviewed

      Uchida Yoshihiro, Hayashi Takaki

      Akamon Management Review17 ( 6 ) 209 - 222   12 2018

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      Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Global Business Research Center  

      We clarified the following three points about the success factors in crowdfunding by analyzing the data of the Japanese reward-based crowdfunding platform “CAMPFIRE” and comparing it with the research of U.S. “Kickstarter.” Firstly, it was confirmed that the increase of target amount and duration were negatively associated with the success rate, and the increase of publicity was positively associated. Secondly, it cannot be said that videos were positively associated with the success rate in Japan, which is in contrast to the existing empirical research about U.S. Thirdly, projects by founders in greater Tokyo area have a high success rate in Japan. These results will contribute to the understandings of the development process of crowdfunding in Japan.

      DOI： 10.14955/amr.0180113a

      CiNii Article

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    Misc.

    • Early Observation and Quantification of Emerging Businesses Using LLMs

      Uchida Yoshihiro

      Abstracts of Annual Conference of Japan Society for Management Information   45 - 48   11 2024

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      Language：Japanese   Publishing type：Research paper, summary (national, other academic conference)  

      DOI： 10.11497/jasmin.202411.0_45

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    • Changes in the Reward-based Crowdfunding Market by COVID-19 Pandemic: An Empirical Analysis of Funder Behavior Using Propensity Score Matching

      Uchida Yoshihiro

      Abstracts of Annual Conference of Japan Society for Management Information   360 - 363   11 2022

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      Language：Japanese   Publishing type：Research paper, summary (national, other academic conference)   Publisher：THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)  

      The Japanese Reward-based crowdfunding market expanded significantly with the COVID-19 pandemic. This market expansion may have changed the behavioral tendencies of funders. This study empirically analyzed changes in project success factors associated with changes in the funder by statistical causal inference using data from the Japanese crowdfunding platform, propensity score matching, and logistic regression models. The results suggest that there are project success factors that are not affected by changes in funders due to the COVID-19 pandemic. In addition, the changing effect of pricing as a project success factor suggests the possibility of the popularization of funders. Furthermore, the results indicated that the trend of change differed by project category.

      DOI： 10.11497/jasmin.202211.0_360

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    • ピープルアナリティクスが人事を変える(第5回)ピープルアナリティクスと個別性・多様性への対応

      内田 彬浩

      賃金事情2814   52 - 56   11 2020

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：産労総合研究所  

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    • ピープルアナリティクスが人事を変える(第4回)ピープルアナリティクスに基づく最適な賃金とは?

      内田 彬浩

      賃金事情2812   56 - 60   10 2020

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：産労総合研究所  

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    • An empirical study of project design in crowdfunding

      Uchida Yoshihiro

      Abstracts of Annual Conference of Japan Society for Management Information   104 - 107   3 2018

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      Language：Japanese   Publishing type：Research paper, summary (national, other academic conference)   Publisher：THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)  

      We clarified the following two points about model and contents, as project design, in crowdfunding by analyzing the data of the Japanese crowdfunding platform. Firstly, it is confirmed that projects of “All or Nothing" model were significantly more successful than projects of “All in" model. Secondly, it is confirmed that use of videos and pictures and text length were positively associated with success rate. It was suggested that there is the possibility that success factors in Japanese crowdfunding is changing because, according to the existing research, it cannot be said that these factors were positively associated with success rate.

      DOI： 10.11497/jasmin.2018s.0_104

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    • Success factors in crowdfunding: an empirical study in Japan and U.S.

      Uchida Yoshihiro, Hayashi Takaki

      Abstracts of Annual Conference of Japan Society for Management Information   179 - 182   3 2017

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      Language：Japanese   Publishing type：Research paper, summary (national, other academic conference)   Publisher：THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)  

      We clarified the following two points about the success factors in Japanese crowdfunding by analyzing the data of the Japanese crowdfunding platform and comparing it with the research in the U.S. Firstly, as common points between Japan and the U.S., it is confirmed that the increase of target amount and duration were negatively associated with success rate, and the increase of publicity were positively associated. It is suggested that similar tendencies may exist in regions other than Japan and the U.S. Secondly, as differences between Japan and the U.S., it cannot be said that videos were positively associated in Japan despite existing research that videos were positively associated in U.S. It was suggested that utilizing videos is necessary in Japan.

      DOI： 10.11497/jasmin.2017s.0_179

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    Books and Other Publications

    • ピープルアナリティクスの教科書 : 組織・人事データの実践的活用法

      ピープルアナリティクス&HRテクノロジー協会, 北崎, 茂（ Role： Other ,  編集協力）

      日本能率協会マネジメントセンター  5 2020  （ ISBN:9784820728023 ）

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      Total pages：258p   Language：Japanese

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    Presentations

    • オープン・イノベーションの探索フェーズにおける企業意向

      内田 彬浩

      日本ベンチャー学会 第28回 全国大会  30 11 2025 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • 生成AIを利用したビジネスデータサイエンスの可能性 Invited

      内田 彬浩

      明治学院大学経済学部 2025年度 第5回 研究セミナー  17 11 2025 

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      Language：Japanese   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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    • 購入型クラウドファンディングの時間的資金調達パターン分析

      伴 正隆, 内田 彬浩

      日本マーケティング・サイエンス学会 第117回研究大会 

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      Event date： 31 5 2025 - 1 6 2025

      Venue：信州大学  

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    • LLMを用いたエマージングビジネスの早期観測と定量化

      内田 彬浩

      経営情報学会 全国研究発表大会  16 11 2024 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • 購入型クラウドファンディングプロジェクトのCOVID-19パンデミックによる変化

      内田 彬浩

      2023年度 組織学会 研究発表大会  25 6 2023 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • 購入型クラウドファンディングの出資状況推移 : 時系列データを用いた実証分析

      内田 彬浩

      日本ベンチャー学会 第25回 全国大会  20 11 2022 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • COVID-19パンデミックによる購入型クラウドファンディング市場の変化 : 傾向スコアマッチングを用いた出資者行動の実証分析

      内田 彬浩

      経営情報学会 全国研究発表大会  13 11 2022 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • 潜在クラスモデルによるクラウドファンディングの成功パターンの分類 : 価格戦略の考察と時系列データの活用

      内田 彬浩

      日本マーケティング・サイエンス学会 マーケティングの統計的モデリング研究部会  4 6 2021 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • クラウドファンディングにおける資金調達過程の実証分析

      内田 彬浩

      日本マーケティング・サイエンス学会 マーケティングの統計的モデリング研究部会  23 5 2020 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • クラウドファンディングにおけるプロジェクト設計に関する実証研究

      内田 彬浩

      経営情報学会 全国研究発表大会  8 3 2018 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    • クラウドファンディングによる資金調達の成功要因 : 日米における実証的研究

      内田 彬浩

      経営情報学会 全国研究発表大会  10 3 2017 

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      Language：Japanese   Presentation type：Oral presentation (general)  

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    Teaching Experience

    • 4 2025 - Present 
      Statistics (OD) （ Rikkyo University ）

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    • 4 2024 - Present 
      Study of Master's Thesis / Master's thesis Writing / Special Seminar on Business （ Rikkyo University ）

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    • 4 2024 - Present 
      Exercises in Statistical Processing （ Rikkyo University ）

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    • 4 2024 - Present 
      Data Science （ Rikkyo University ）

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    • 4 2024 - Present 
      Consulting Methods （ Rikkyo University ）

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    • 4 2024 - Present 
      Business Simulation （ Rikkyo University ）

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    • 4 2024 - Present 
      Modern Enterprise （ Hosei University ）

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    • 9 2023 - Present 
      テキストデータ分析 （ 慶應義塾大学大学院 経営管理研究科 ）

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    Professional Memberships

    • 3 2023 - Present 
      組織学会

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    • 9 2022 - Present 
      経営情報学会

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    • 7 2019 - Present 
      日本ベンチャー学会

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    Research Projects

    • Emerging Industryにおける非構造化データを用いたパフォーマンス決定要因の実証研究

      日本学術振興会  科学研究費助成事業 

      内田 彬浩

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      7 2024 - 3 2026

      Grant number：24K22618

      Grant amount：\2340000 （ Direct Cost: \1800000 、 Indirect Cost：\540000 ）

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    • Emerging Industryにおける非構造化データを用いたパフォーマンス決定要因の実証研究

      立教大学  学術推進特別重点資金（立教SFR） 

      内田 彬浩

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      6 2024 - 7 2024

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    Academic Activities

    • VENTURE REVIEW

      Peer review

      日本ベンチャー学会 

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      Type：Peer review 

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