Affiliation*
College of Business Department of Business
Graduate School of Business Doctoral Program in Business
Graduate School of Business Master's Program in Business
Graduate School of Business Doctoral Program in Business
Graduate School of Business Master's Program in Business
Title*
Professor
Degree
商学修士
（
3 1989
早稲田大学大学院商学研究科
）
Contact information
Research Theme*
マーケティングの管理・戦略に関する理論研究を中心課題としている。既存の研究潮流に見られる物財中心の理論枠組みに対して、サービス財の特性を加味した管理方法や戦略の立案方法の論理的フレームワークの構築をめざしている。また、顧客満足の具体的な実施方法としての満足保証政策や顧客管理の理念に配慮したマーケティングコンセプトなどについても講義等では取り上げていく。
Research Interests
広告
サービス
Consumer Behavior
Consumer Psychology
Marketing
Courses in charge*
Campus Career*
-
4 2007 - PresentCollege of Business Department of Business Professor
-
4 2009 - PresentGraduate School of Business Master's Program in Business Professor
-
4 2011 - PresentGraduate School of Business Doctoral Program in Business Professor
-
4 2014 - 3 2015Graduate School of Business Master's Program in International Business Professor
-
4 2007 - 3 2011Graduate School of Business Administration Doctoral Program in Business Administration Professor
-
4 2007 - 3 2009Graduate School of Business Administration Master's Program in Business Administration Professor
-
4 2006 - 3 2007College of Business Department of Business Associate Professor (as old post name)
-
4 2005 - 3 2007Graduate School of Business Administration Master's Program in Business Administration Associate Professor (as old post name)
-
4 2006 - 3 2007Graduate School of Business Doctoral Program in Business Associate Professor (as old post name)
-
4 1995 - 3 2006College of Economics Department of Business Associate Professor (as old post name)
-
4 1993 - 3 1995College of Economics Department of Business Lecturer
External Link
