Updated on 2021/06/22

写真b

 
ARIMA Kenji
 
*Items subject to periodic update by Rikkyo University (The rest are reprinted from information registered on researchmap.)
Affiliation*
College of Business Department of Business
Graduate School of Business Field of Study: Business
Graduate School of Business Field of Study: Business
Title*
Professor
Degree
商学修士
Contact information
Mail Address
Research Theme*

  • マーケティングの管理・戦略に関する理論研究を中心課題としている。既存の研究潮流に見られる物財中心の理論枠組みに対して、サービス財の特性を加味した管理方法や戦略の立案方法の論理的フレームワークの構築をめざしている。また、顧客満足の具体的な実施方法としての満足保証政策や顧客管理の理念に配慮したマーケティングコンセプトなどについても講義等では取り上げていく。

    • Research Interests

  • 広告

  • サービス

  • Consumer Behavior

  • Advertising

  • Marketing

    • Campus Career*
    • 4 2011 - Present 
      Graduate School of Business   Field of Study: Business   Professor
    • 4 2009 - Present 
      Graduate School of Business   Field of Study: Business   Professor
    • 4 2007 - Present 
      College of Business   Department of Business   Professor
    • 4 2007 - 3 2011 
      Graduate School of Business Administration   Field of Study: Business Administration   Professor
    • 4 2007 - 3 2009 
      Graduate School of Business Administration   Field of Study: Business Administration   Professor
    • 4 2006 - 3 2007 
      College of Business   Department of Business   Associate Professor (as old post name)
    • 4 2006 - 3 2007 
      Graduate School of Business Administration   Field of Study: Business Administration   Associate Professor (as old post name)
    • 4 2005 - 3 2007 
      Graduate School of Business Administration   Field of Study: Business Administration   Associate Professor (as old post name)
    • 4 1995 - 3 2006 
      College of Economics   Department of Business   Associate Professor (as old post name)
    • 4 1993 - 3 1995 
      College of Economics   Department of Business   Lecturer
     

    Research Areas

    • Humanities & Social Sciences / Commerce

    Research History

    • 4 2016 - Present 
      RIKKYO UNIVERSITY   College of Business Department of Business   Chairman

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    • 4 2007 - Present 
      RIKKYO UNIVERSITY   Graduate School of Business Field of Study: Business   Professor

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    • 4 2007 - Present 
      RIKKYO UNIVERSITY   Graduate School of Business Field of Study: Business   Professor

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    • 4 2007 - Present 
      RIKKYO UNIVERSITY   College of Business Department of Business   Professor

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    • 4 2014 - 3 2016 
      RIKKYO UNIVERSITY   Graduate School of Business Field of Study: Business   The First Term Chief

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    • 9 2014 - 3 2015 
      RIKKYO UNIVERSITY   Graduate School of Business Field of Study: International Business   The First Term Chief

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    • 9 2014 - 3 2015 
      RIKKYO UNIVERSITY   Graduate School of Business Field of Study: International Business   The First Term Chief

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    • 4 2010 - 3 2012 
      RIKKYO UNIVERSITY   College of Business Department of Business   Chairman

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    • 4 2007 - 3 2008 
      RIKKYO UNIVERSITY   Graduate School of Business Administration Field of Study: Business Administration   Latter Term Chief

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    • 4 2002 - 3 2008 
      RIKKYO UNIVERSITY

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    • 4 2006 - 3 2007 
      RIKKYO UNIVERSITY   College of Business Department of Business   Associate Professor (as old post name)

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    • 4 2005 - 3 2007 
      The Japan Association of Private Universities and Colleges   Professor

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    • 4 1995 - 3 2006 
      RIKKYO UNIVERSITY   College of Economics Department of Business   Associate Professor (as old post name)

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    • 3 2000 - 3 2001 
      社団法人 中小企業診断協会   中小企業診断士試験委員会委員

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    • 4 1992 - 3 1997 
      National Institute on Consumer Education   Research fellow

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    • 4 1993 - 3 1995 
      RIKKYO UNIVERSITY   College of Economics Department of Business   Lecturer

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    • 6 1992 - 3 1993 
      流通政策研究所   嘱託研究員

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    • 4 1990 - 3 1992 
      Waseda University   School of Commerce

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    Education

    • - 3 1992 
      Waseda University   Graduate School, Division of Commerce

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      Country： Japan

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    • - 3 1989 
      Waseda University   Graduate School, Division of Commerce

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      Country： Japan

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    • - 3 1989 
      Waseda University   Graduate School, Division of Commerce

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      Country： Japan

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    • - 3 1989 
      Waseda University   Graduate School, Division of Commerce

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      Country： Japan

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    • - 3 1987 
      Meiji Gakuin University   Faculty of Economics

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      Country： Japan

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    Committee Memberships

    • 4 2016 - Present 
      日本産業経済学会   会長

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      Committee type：Academic society

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    • 11 2015 - Present 
      経営関連学会協議会   評議員

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      Committee type：Academic society

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    • 7 2015 - Present 
      日本卸売学会   副会長

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      Committee type：Academic society

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    • 4 2013 - 3 2016 
      日本産業経済学会   副会長

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      Committee type：Academic society

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    • 10 2014 - 9 2015 
      日本広告学会   第45回全国大会実行委員長

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      Committee type：Academic society

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    • 4 2010 - 3 2013 
      日本産業経済学会   常任理事

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      Committee type：Academic society

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    Papers

    • マーケティング・ミックスの動態的変化とプロモーション戦略―日本企業（製造業）の戦略手段管理に関する実証分析 Invited

      宮下 雄治

      日経広告研究所報263   15 - 22   1 6 2012

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：日経広告研究所  

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    • A Sprouting on elements of Corporate Advertising - An Advertising History of Matsushita Electric Co., Ltd. durring Establishment Term Peer-reviewed

      ARIMA Kenji

      Bulletin of Nikkei Advertising Research Institute ( 233 ) 61 - 73   1 6 2007

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • Promotion Strategies of Matsushita Electric Co., Ltd. during the Establishment Term Peer-reviewed

      ARIMA Kenji

      Journal of Industry and Economy ( 7 ) 29 - 42   31 3 2007

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

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    • Aesthetics Perception in Product Planning

      ARIMA Kenji

      Rikkyo Economic Review59 ( 1 ) 31 - 50   10 7 2005

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • A Perspective on Marketing Organizations

      ARIMA, Kenji

      Rikkyo Economic Review58 ( 2 ) 1 - 20   10 10 2004

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • Rethinking of "Marketing Mix"

      ARIMA Kenji

      Rikkyo Economic Review57 ( 3 ) 89 - 107   10 1 2004

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • Rethinking the Environment of Marketing

      ARIMA Kenji

      Rikkyo Economic Review57 ( 2 ) 31 - 52   10 10 2003

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • 20世紀における基本的マーケティング潮流の概括

      有馬賢治

      21世紀におけるマーケティング革新 産研シリーズ ( 34 ) 21 - 38   29 3 2002

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

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    • Rethinking the Strategic Framework of Marketing

      ARIMA Kenji

      Rikkyo Economic Review54 ( 4 ) 127 - 154   10 3 2001

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • A Basic Research on Satisfaction Guarantees

      ARIMA Kenji

      Rikkyo Economic Review52 ( 4 ) 25 - 42   10 3 1999

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • Communications of Satisfaction Guaranteed Invited

      ARIMA Kenji

      Bulletin of Nikkei Advertising Research Institute ( 173 ) 12 - 17   1 6 1997

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • Basic Framework of Guaranteed Sutisfuction Invited

      ARIMA, Kenji

          29 - 37   1 8 1996

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • The History of Matsushita Electric Industrial Co. Ltd. Advertising Activity Peer-reviewed

      ARIMA, Kenji

      Bulletin of Nikkei Advertising Research Institute ( 157 ) 63 - 73   1 10 1994

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • Some visions of advertising on Kounosuke Matsushita Invited

      ARIMA Kenji

      PHP Research Report ( 8 ) 89 - 106   20 6 1994

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • A Study on consumers' Service Perception

      ARIMA Kenji

      Rikkyo Economic Review47 ( 2 ) 17 - 38   20 10 1993

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      Language：Japanese   Publishing type：Research paper (other academic)  

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    • 製品多角化戦略と企業イメージの統一

      有馬賢治

      21世紀に向けてのマーケティングの戦略課題 産研シリーズ ( 22 ) 119 - 132   30 9 1991

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      Language：Japanese   Publishing type：Research paper (scientific journal)  

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    • Some Problems of Wholesalers on Makers' Chanel Leadership Peer-reviewed

      ARIMA, Kenji

      The Waseda Commercial Review ( 345-346 ) 187 - 218   25 6 1991

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • A Study on Consumers' Emotional Change

      ARIMA, Kenji

      The Journal of Business and Economics ( 58 ) 1 - 12   31 3 1990

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • A Study on Consumer's Anxiety Peer-reviewed

      ARIMA, Kenji

      The Bulletin of the Graduate School of Commerce ( 29 ) 51 - 70   10 12 1989

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    • A Consideration of Types of Consumer Product Perception

      ARIMA, Kenji

      The Journal of Business and Economics ( 57 ) 1 - 12   30 10 1989

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      Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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    Misc.

    • マーケティング

      有馬 賢治

      現代用語の基礎知識   1 1 2013

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用の基礎知識   1 1 2012

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用の基礎知識   1 1 2012

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用の基礎知識   1 1 2012

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用の基礎知識   1 1 2012

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用の基礎知識   1 1 2012

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • マーケティング Invited

      有馬 賢治

      現代用語の基礎知識   1 1 2011

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：自由国民社  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2007   639 - 647   1 1 2007

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2003   701 - 709   1 1 2003

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   292 - 300   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   292 - 300   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   639 - 647   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    • Marketing

      ARIMA Kenji

      Encyclopedia of Contemporary Words 2002   1 1 2002

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      Language：Japanese   Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher：Jiyuukokuminsha  

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    Books and Other Publications

    • マーケティング・オン・ビジネス

      岡本 純, 斎藤 明, 長崎 秀俊, 宮下 雄治（ Role： Joint editor）

      新世社  25 12 2015  （ ISBN:9784883842346 ）

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      Language：Japanese Book type：Textbook, survey, introduction

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    • Contemporary Marketing

      ARIMA KEnji, MIYAZAWA Nagamitsu, etc（ Role： Joint author）

      Nakanishiya Shuppan  20 5 2009 

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      Language：Japanese Book type：Scholarly book

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    • Marketing Blend

      ARIMA Kenji（ Role： Sole author）

      Hakutoushobo  16 3 2006  （ ISBN:4561661557 ）

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      Language：Japanese Book type：Scholarly book

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    • Introduction to Marketing

      ARIMA Kenji, KAMEKAWA Masato（ Role： Joint author）

      Shinseisha  25 3 2000  （ ISBN:4883840123 ）

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      Language：Japanese Book type：Scholarly book

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    • Marketing Communication

      ARIMA Kenji, KASHIWAGI Shigeaki（ Role： Joint author）

      Dobunkan  30 4 1998  （ ISBN:4495634712 ）

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      Language：Japanese Book type：Scholarly book

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    • Value Creation MArketing

      ARIMA Kenji, KOMIYAJI Masahiro, etc（ Role： Joint editor）

      Zeimukeirikyoukai  15 4 1998  （ ISBN:4419029277 ）

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      Language：Japanese Book type：Scholarly book

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    • Conversion to Distribution

      ARIMA KENJI, MIYASHITA Masafusa, et（ Role： Joint author）

      Hakutoh Shoboo  16 4 1997  （ ISBN:4561660968 ）

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      Language：Japanese Book type：Scholarly book

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    • Total Marketing

      ARIMA Kenji, TANAKA Toshimi, etc（ Role： Joint author）

      Sogo Horei  1 6 1996 

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      Language：Japanese Book type：Other

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    • Business Leader System - Marketing Strategy

      ARIMA Kenji（ Role： Sole author）

      Reimei Shuppan  1 1 1995 

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      Language：Japanese Book type：Scholarly book

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    • Marketing

      ARIMA KENJI, SHIROTA Yoshitaka, ASANO Kiyohiko, etc（ Role： Joint author）

      Shogakukenkyuusha  1 4 1994 

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      Language：Japanese Book type：Scholarly book

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    • Theory and Strategy of Marketing in New Age

      Arima Kenji, KUSANO Motoo, MIYASITA Masafusa, et（ Role： Joint author）

      Gyousei  4 3 1992  （ ISBN:4324031002 ）

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      Language：Japanese Book type：Scholarly book

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    Professional Memberships

    Works

    • 青少年の消費生活に関するアンケート調査分析(1993)?小学生・中学生・高校生を対象として? Other

      4 1992
      -
      4 1993

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      Work type：Other  

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    • 青少年の消費生活に関するアンケート調査分析(1993)〜小学生・中学生・高校生を対象として〜 Other

      4 1992
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      4 1993

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      Work type：Other  

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    • A research analysis of the youths' consumption life. Other

      4 1992
      -
      4 1993

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      Work type：Other  

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    Research Projects

    • marketing management

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      4 1993 - Present

      Grant type：Competitive

      marketing mix

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    • service marketing

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      4 1993 - Present

      Grant type：Competitive

      Perception of Consumer's Service Goods

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    Social Contribution

    • （社）日本私立大学連盟 広報委員

      4 2005 - Present

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    • (財)消費者教育支援センター 研究委員

      4 1992 - 3 1998

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