-
Customer Satisfaction Awareness of Japanese Companies and Business Diagnosis
Peer-reviewed
Kenji Arima
23
35
-
41
11 2023
-
Perception of External Environmental Changes and Management Diagnosis: From Marketing Perspective
Peer-reviewed
Kenji Arima
Journal of Japan Management Diagnosis Association
(
22
)
7
-
13
11 2022
-
The Starting Point of Marketing Mix Concept and Resource Allocation Types
Peer-reviewed
Kenji Arima
Journal of Japan Management Diagnosis Association
(
21
)
93
-
99
7 2022
-
An Empirical Analysis of Internal Environmental Factors of Firms - from Marketing Perspective
Peer-reviewed
Kenji Arima
Journal of Industry and Economy
(
22
)
27
-
40
3 2022
-
Empirical Analysis of Environmental Factors in Marketing
Peer-reviewed
Kenji Arima
Journal of Japan Management Diagnosis Association
(
20
)
25
-
31
6 2021
-
An Empirical Analysis of Business Organizations from Marketing Perspective
Peer-reviewed
Kenji Arima
Journal of Industry and Economy
(
21
)
90
-
100
3 2021
-
Point of View of Marketing Mix in Management Diagnosis
Peer-reviewed
Kenji Arima
Journal of Japan Management Diagnosis Association
(
19
)
8
-
14
8 2020
-
Corprate Strategic Policy in Marketing
Peer-reviewed
Kenji Arima
Journal of Industry and Economy
(
20
)
3
-
13
3 2020
-
マーケティング・ミックスの動態的変化とプロモーション戦略―日本企業（製造業）の戦略手段管理に関する実証分析
Invited
宮下 雄治
日経広告研究所報263
(
3
)
15
-
22
1 6 2012
-
A Sprouting on elements of Corporate Advertising - An Advertising History of Matsushita Electric Co., Ltd. durring Establishment Term
Peer-reviewed
ARIMA Kenji
Bulletin of Nikkei Advertising Research Institute41
(
233
)
61
-
73
1 6 2007
-
Promotion Strategies of Matsushita Electric Co., Ltd. during the Establishment Term
Peer-reviewed
ARIMA Kenji
Journal of Industry and Economy
(
7
)
29
-
42
31 3 2007
-
Aesthetics Perception in Product Planning
ARIMA Kenji
Rikkyo Economic Review59
(
1
)
31
-
50
10 7 2005
-
A Perspective on Marketing Organizations
ARIMA, Kenji
Rikkyo Economic Review58
(
2
)
1
-
20
10 10 2004
-
Rethinking of "Marketing Mix"
ARIMA Kenji
Rikkyo Economic Review57
(
3
)
89
-
107
10 1 2004
-
Rethinking the Environment of Marketing
ARIMA Kenji
Rikkyo Economic Review57
(
2
)
31
-
52
10 10 2003
-
20世紀における基本的マーケティング潮流の概括
有馬賢治
21世紀におけるマーケティング革新 産研シリーズ
(
34
)
21
-
38
29 3 2002
-
Rethinking the Strategic Framework of Marketing
ARIMA Kenji
Rikkyo Economic Review54
(
4
)
127
-
154
10 3 2001
-
A Basic Research on Satisfaction Guarantees
ARIMA Kenji
Rikkyo Economic Review52
(
4
)
25
-
42
10 3 1999
-
Communications of Satisfaction Guaranteed
Invited
ARIMA Kenji
Bulletin of Nikkei Advertising Research Institute
(
173
)
12
-
17
1 6 1997
-
Basic Framework of Guaranteed Sutisfuction
Invited
ARIMA, Kenji
29
-
37
1 8 1996
-
The History of Matsushita Electric Industrial Co. Ltd. Advertising Activity
Peer-reviewed
ARIMA, Kenji
Bulletin of Nikkei Advertising Research Institute
(
157
)
63
-
73
1 10 1994
-
Some visions of advertising on Kounosuke Matsushita
Invited
ARIMA Kenji
PHP Research Report
(
8
)
89
-
106
20 6 1994
-
A Study on consumers' Service Perception
ARIMA Kenji
Rikkyo Economic Review47
(
2
)
17
-
38
20 10 1993
-
製品多角化戦略と企業イメージの統一
有馬賢治
21世紀に向けてのマーケティングの戦略課題 産研シリーズ
(
22
)
119
-
132
30 9 1991
-
Some Problems of Wholesalers on Makers' Chanel Leadership
Peer-reviewed
ARIMA, Kenji
The Waseda Commercial Review345
(
345-346
)
187
-
218
25 6 1991
-
A Study on Consumers' Emotional Change
ARIMA, Kenji
The Journal of Business and Economics
(
58
)
1
-
12
31 3 1990
-
A Study on Consumer's Anxiety
Peer-reviewed
ARIMA, Kenji
The Bulletin of the Graduate School of Commerce
(
29
)
51
-
70
10 12 1989
-
A Consideration of Types of Consumer Product Perception
ARIMA, Kenji
The Journal of Business and Economics
(
57
)
1
-
12
30 10 1989
